![]() Let's take a look at an example of a document with unprofessional fonts. If a font is distracting or undermines your message in any way, it needs to be changed. This will help make it look more cohesive and professional.Ī font should also never take the focus away from your content, so avoid fonts that are goofy or decorative. One way to keep it simple is to only use one or two fonts per document. Keeping it simpleĪs we discussed in our lesson on how to format a business document, your writing is most effective when the formatting is simple. Increasing the heading size to a 14-point or 16-point font is usually more than enough to make your heading stand out. Headings, on the other hand, can be larger than a 12-point font if you need to add emphasis. If you can't decide between sizes, a 12-point font is usually the reliable choice because it's incredibly common in the business world. This means your body text should be a 10-point to a 12-point font, depending on the look you want and your company's preferred style. Font sizeĪn effective font size is big enough to easily read but doesn't take up too much space. Ultimately, you should choose the font that best fits your message and desired look. However, others believe that either font type can be legible no matter where you use it. However, these are mostly unsuitable for body text and should only be used for display type or as design elements.Īnd that wraps up this month’s typography tutorial on type classifications.Many typography experts believe serif fonts are more legible in print and sans serif fonts are easier to read on computer screens. ![]() There are many other classifications such as Script, Postmodern, Grunge and Handwritten to name a few. Merriweather is readable at small sizes, Lora is modern yet artistic. Many designers feel that San Serifs give a more modern “feel” to a design opposed to Serif typefaces, so this should be considered when choosing a font. No matter your project, you can find a versatile free serif font that will work for you. In some circumstances Sans Serif typeface can be harder to read than Serifs however, due to the popularity of Helvetica, we have become accustom to reading San Serifs. Helvetica would be the most popular Sans Serif typeface and can be seen almost everywhere, from road signs to business cards. Sans Serif typefaces were developed during the twentieth century. The word sans is translated to “without” therefore, these typeface are “without” a Serif. In fact, slab serifs are a very popular choice for children’s books. Slab Serif typefaces look great when set in larger sizes however, they are also perfectly suited to body text. no or very little contrast between the thick and thin parts of each character.Slab Serif typefaces were developed during the early part of the nineteenth century and are characterised by having: The strong vertical stress can make them difficult to read in large bodies of text however, this can be alleviated by increasing the leading (linespacing). Modern typefaces look best when set in a large size making them perfect for display type. an extreme contrast between the thick and thin parts of each character.Modern typefaces became popular during the late eighteenth century and are characterised by having: Transitional typefaces are very readable making them great for large bodies of text, just like Oldstyle typefaces. ![]() serifs which are not as heavily bracketed as Oldstyle typfaces.a greater contrast between the thick and thin parts of each character compared to Oldstyle typefaces.Transitional typefaces began to surface during the eighteenth century and are characterised by having: Also, look how the serif and stem is connected by a large curved line-this is called a heavily bracketed serif. Note what happens when you draw a line connecting the thin parts of the letter O, it will be on an angle-this is called a slanted stress. However, Oldstyle typefaces can also be used for display type -it’s a very well rounded classification. Oldstyle typefaces produce text that is easy to read which flows smoothly making them perfect for large bodies of text such as a magazine or novel. open and round letterforms with a slanted stress.minor variation between the thick and thin parts of each character.Oldstyle typefaces were developed in the late fifteenth century and are characterised by having: In this month’s typography tutorial we explore type classifications. Why? Because understanding the anatomy and characteristics of different typefaces, and how this affects readability is the first step to choosing an appropriate font. One of the first things that I teach my students in typography class is type classifications. However, there are guidelines that can help you make an informed decision. Transitional typefaces are very readable making them great for large bodies of text, just like Oldstyle typefaces. ![]() Share The age old question: “What typeface or font should I use for this design?” Well, there’s no wrong or right answer to this question.
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